I grew up a Quaker Oats kid, my grandfather worked on the chewy bar line and I remember getting some of their newest products before other kids my age.  I wanted to take on the challenge of designing an annual report for Pepsico  (Quaker).  Their past annual reports are great, but were really geared towards children.  I wanted to make this one more contemporary and use more positive white space to open up the design.  The following is a cover design and two double page spreads.